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Show Notes

Are you leaving money on the table?  Per “the Price Whisperer” Sjofors talks about finding the optimal price for your product.  Setting a wrong price point can completely sabotage your business, but how do you go about finding the right price?  It’s a complex and counterintuitive process that will blow your mind.  Per shares insights, common mistakes, and war stories from the business world.  One of Per’s engagements resulted in a company increasing its sales by 10X, from $100M/yr to $1B/yr.


Per was previously the CEO of four companies and now runs a consulting firm that has helped over 700 clients find the best price for their product.


Per details his insights and methods in his book The Price Whisperer: A Holistic Approach to Pricing Power  ( https://bit.ly/3GzPHhE )


Per is also available for corporate speaking engagements.  Learn more at persjofors.com ( https://www.persjofors.com/



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